Despite the success of marketing efforts using short messages, some marketers are worried about looming regulatory issues. And a much bigger problem that marketers are afraid is if users will hate them if they send SMS. On an average, consumers are four times more likely to delete SMS and MMS marketing messages without reading them than they are to take a moment to consider the product or service being offered, So how can SMS marketers avoid user backlash and generate those great response rates we hear about? The answer is to employ certain best practices.

Target the message, Do not send it : When your marketing Best Practices

SMS marketing can be used effectively to attract new customers but remember that people do consider their mobile phones as being very personal items so your message may not always be welcome. A Forrester study indicates that despite the bad economy the ad spent on mobile marketing is going to increase multi fold. More and more corporations are relying on this route for cost saving and operational efficiency. May people believe it or not, SMS can actually work incredibly well for marketers. It is always accepted that SMS campaigns get response rates of 5% to 25%. Better yet, when Calvin Klein and their agency OMD sent SMS messages to a well-targeted SMS list, fully 39% of users who received the message opted in to receive a sample of CK's new fragrance. And 39% is such a dream number any marketer would be happy to grab!

The success of an SMS campaign purely depend on the quality of your mailing list. Always ensure that your campaign is targeted well, users stop thinking of it as marketing and start thinking of it as content, or a service. In every successful SMS campaign messages were only sent to pre-qualified users.

Always send messages to your own list. If users have signed up to hear from you by SMS, then you know they're qualified leads who won't be offended by your choice of marketing platforms. Every marketer interested in using SMS should work to build a house list of SMS leads -- with a contest, a lead form on your site, or if you're in a hurry by promoting a short code in your traditional marketing efforts.

Here is a few tips to build in a mailing list that could achieve top results..