SMS marketing is definitely the most personal and effective method of direct marketing. For most people, the problem is not the why but the how. The potential of SMS marketing can be fully realized without costing your small business company arm and a leg. In business we talk about 20 to 80 rule (Pareto Principle) where there is 20 % of the things you can do to obtain 80% percent of the results. Sms marketing is one effective method to achieve this.
Look at the below features:
One major element of mobile marketing is the facility of instant two-way communication. Consumers who receive a message on their mobile phone can press the reply button and send their replies. Marketers are blessed with this because they are able to gauge the response to the offer within minutes of sending the offers. Companies can gauge the feedback on services rendered to customers. This is an excellent method of measuring effectiveness of customer contact representatives. Once the call is concluded, the system can trigger a sms message to the customer using the 2 way sms service. Negative feedbacks can be immediately gathered using this and take immediate corrective measures. May be this would become the best customer retention tool in the days to come.
A single SMS could be sent to number of customers using Bulk SMS feature. The Bulk SMS sender could set any number of recipients at a time . The number of recipient may be set to one or to some other huge digit. The sender can decide his sender id subject to certain guidelines. The group functionality is also an important feature of the Bulk SMS service. This feature gives huge advantage in terms of time and cost to the senders. The very personal nature of SMS make it reaches the target and captures attention, yet without causing nuisance and disturbing the recipient. The biggest of all advantage is that the recipient can respond immediately showing his interest.
SMS Marketing Enables a truly personalized communication with customers. How often do you do that without invading their privacy is the only question.
Shorten your time to market considerably. SMS will get to your customers in time (Well unless it is Christmas day or New Years Day) Instant info at your customers fingertips.
Allows the transmission of time-sensitive information. You may, for example, wish to reach your customers just before lunch hour (if you have a restaurant) and you want to promote daily specials particularly on slow days of the week.
Ensures SMS message delivery corresponds to your business marketing efforts through scheduling of your messages.
Guarantees that your marketing messages are always welcome. Your marketing is tied to a good cause or a topic of your interest. The goodwill value gain for your brand is immensely enhanced. This greatly increases Return on Investment and provides the foundation for a successful campaign.
SMS Marketing enables you to effectively target both new and existing through a variety of specials, coupons and other offers. This improves your bottom line!
SMS marketing is targeted marketing on steroids. SMS messaging has been estimated to be 10 times more effective than newspaper advertising and 5 times more effective than direct mail. Print media and direct mail, ads that are not targeted are largely disregarded.
SMS is cool. Well not the best of points but nevertheless SMS messaging breaths new life into your existing print advertising and/or direct mail campaigns! By simply placing your KEYWORD in your existing ads (TV, RADIO, NEWSPAPER, MAGAZINES, DIRECT MAIL, and BILLBOARDS) you add a level of interactivity that will be sure to attract new customers and capture market share.
Advantages of SMS Marketing
People take their phones everywhere and tend to read new messages instantly, meaning that SMS marketing can generate instant results and is ideal for time-sensitive promotions.
Unlike emails people always read new messages, so you can guarantee that your message will be read. The fact that people always read new messages means that response rates for SMS marketing are renowned for being very high.
SMS marketing is very cost-effective. This form of marketing is also extremely flexible - it can even be used as a money-making tool.
What can SMS marketing be used for?
Increase Customer Loyalty
You can sponsor a school where your target market resides by paying for the SMS sent by the schools to parents and add your own advertising tags.
Encourage Repeat Sales
Sending SMS messages to your customer database regarding any special offers of promotions that you're currently running can dramatically increase sales.
Launched a new product, service or website? The chances are you'd be interested in getting some feedback from customers. Using SMS marketing is an excellent way of doing this.
Running a poll or competition is an effective way of raising money from your customers.
Attract New Customers
Opt-in SMS lists do exist but you have to be careful of this. SMS marketing can be used effectively to attract new customers but remember that people do consider their mobile phones as being very personal items so your message may not always be welcome.